There are a number of reasons why some musicians, who make great music, never get noticed.
Among them include the inability to understand or use marketing as a tool to sell your music effectively. Or for that matter, comprehend the business side of the music industry itself.
Worse still is the fact that they will not be able to get any gigs or even progress in their career going forward.
That said, here are 3 marketing truths that musicians should be aware of:
#1: Raising Awareness is the Key
Just because you’ve made a quality album and have sent it out to both online and offline outlets that doesn’t mean that you will enjoy success in terms of album sales or downloads. You have create awareness of your music since there are so many bands vying for fans’ attention. Most of all, you have to convince them as to why your music is the best.
#2: Marketing is only Effective When it’s a Two-Way Process
A number of things that you do in music marketing might be a one-way interaction. However, this becomes far more effective if you make it a two-way process. For example, when you make posts on your social media site, fan might want to respond. Make sure you keep the conversation flowing instead of stopping right there. Getting them involved means having loyal fans who will stick around much longer.
#3: Music Marketing is an Ongoing Task
There’s a lot of time and energy that goes into the process of marketing your music. This doesn’t mean that you start promoting an album once you’ve put it out but start this ongoing process of music marketing once you’ve reached a level where you have a good level of talent to promote.