The life of a musician can be a difficult one, with booking gigs, performing and making sure you’re making ends meet. Branding is one of the most important elements of a musician’s success, and one that is often missed or approached wrongly. Brand yourself better with the following tips;
Make sure you have a clear idea of what type of image you want the public to perceive you as. Understand your personality, your music and ensure you have room to expand and grow within your chosen image.
Do your research
Look for bands and musicians that you relate to as an artist. Research on how they communicate with their fan base.
Make sure the venues and people you associate with represent the image you want to create.
When creating your brand and opening up to the public via social media, be cautious. Remember that once you post a picture or your views online, although you can delete it, it would have been viewed by your fan base and most often reposted. Therefore, make sure your posts represent you and your brand. If you are unsure of how your fan base would react to a post, don’t post it.
It’s important to make sure you understand that creating your own brand as a musician takes time, effort and many years of work. This is how all great artists have come to where they are today. So till then be patient, live modestly and work hard.