3 Ways to Carry Out a Comprehensive Social Media Strategy to Promote Your Music

One of the best ways by which you can gain exposure as well as fans as a musician is to have a strong social media presence.

Doing this will help your band stand out especially if you keep your pages updated regularly.

That said, with a number of social media platforms that are present, it can be difficult to pick just one for this reason.

So, here are 3 ways by which you can carry out a comprehensive social media strategy to promote your music:

#1: Don’t rely on Facebook only

Even if Facebook is the dominant social media site, its new timeline will prevent most of your audience to see your posts. This is despite the fact that you will be paying out so as to promote your page. A number of other sites such as Twitter, YouTube, Instagram and Soundcloud are at your disposal.

#2: Consistency

If your website looks well-designed but your Twitter page doesn’t reflect the same designs, then your audience might get confused. For this, make sure that you keep your presence consistent across all social media platforms. Be it colors or fonts, this will assert who you are as a band and will be instantly recognizable too.

#3: Post as much content as possible

If you need to stay updated across a number of platforms, you can do this by using certain software that makes sure you don’t have to visit all these pages one at a time. However, there’s a downside to this – if all your social media pages have the same type of content posted, then this will discourage fans from following on all different social media pages that you use.